Named after the SS Fortitude, the ship that transported the first group of Scottish settlers to the area in 1849, Fortitude Valley’s rich heritage has been the setting for stories of boom, bust and regeneration.
The early settlers were joined by craftspeople, entrepreneurs and Chinese merchants as “The Valley” became a bustling multi-ethnic hub of commerce and shopping. Visitors came across the city to what was the largest non-CBD shopping precinct in the country.
The rise of suburban shopping centres saw mass closures during the 1960’s, and the formerly thriving community fell into disrepair. During that time, a vibrant subculture of nightlife and music emerged.
Revitalisation began in 1987, with the opening of the Chinatown Mall, and accelerated over the next 30 years to reveal dynamic Melbourne-style laneways and an authentic urban culture.
While large-scale urban renewal has given heritage-listed streets new shine, the Valley remains authentic, unapologetic and one-of-a-kind.
Just like those who choose to live there.